Sportswear: The genderless manifesto of Gen Z
The success of sportswear brands among the younger generation reflects its quest for a more gender-fluid identity. Look into this underlying trend with Heuritech.
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Fast fashion brands are tapping into sustainability to restore their desirability towards youth
With the rise of the eco-conscious movement, consumers are questioning fast-fashion practices. Can sustainability become a new growth driver for fast-fashion brands?
Jacquemus Fashion Week: Virality fits in the palm of your hand with the new Mini Bag
The successful launch of the Jacquemus Mini Chiquito Bag at Paris Fashion Week is a perfect example to understand how social media engagement works. Learn why.
Sneakers: The new it bags for luxury brands
Luxury industry shows tremendous love for sneakers. With Heuritech insights, learn how they became a strategic segment for brands and discover the next trends.
Men’s Fashion Week: Is a man a woman like any other?
Analyzing the trends of men’s fashion week 2019 reveals a growing diversity of styles, from unisex clothing to truly virile looks. Read Heuritech highlights.
