Consumer insights

Our experts analyzed popular accounts and hashtags on social media in order to decipher the three types of sustainably-minded fashion consumers in 2022.

Fashion is about collaboration. Today, brands must adopt a more consumer-centric strategy in order to capture the times and the market.

Our trend forecasters picked up the corset trend appearing in myriad ways, the comeback relating to the uprising of regency core romanticism.

Our trend forecasters picked up on summer style in this year’s SS22 menswear collections, with many brands pointing to vacation fashion.

Men’s crop tops are slowly coming back in Europe and the US, so our fashion experts looked into this rising trend for the Spring 2022 season.

Colors hold different meanings around the world, an important note when creating collections. Here’s the trend forecast for orange this Spring 2022.

Printed denim is a rising trend, and our experts that forecast in 2021, the unisex trend will keep growing in China, Europe, and the US.

The catsuit perfectly encapsulates how many consumers are approaching post-pandemic style this FW21, and our trend forecast explains why.

Cardigans are cozy and comforting, but for womenswear this Fall/Winter 2021, the garment will be worn on the streets, too.

Telfar put shopping bags on the map. For this FW21, a growing list of trendy brands are coming out with their own versions.

From tie dye to optical illusions, psychedelic patterns stole the show amongst many designers’ collections during SS21.

This Spring and Summer 2021 in China and Japan, designers are drawing inspiration from sources old and new to deliver top womenswear trends.

New sports habits among the younger generation influence sportswear brands. Get an overview of the key trends behind today’s athleisure fashion.

Discover Heuritech’s analysis of the SS21 collections presented outside of the “official” fashion week schedule.

The Chinese fashion market seems to have its eye on the future, as evidenced by its innovations in retail, apparel digitalization, and sustainability efforts.

Chinese fashion is finding its place on the big stage with its novelties in genderless designs, infusion of traditional clothing elements, and contributions to the streetwear scene.

Thanks to hip-hop TV shows and KOL’s social media feeds, China is embracing streetwear brands both domestically and internationally.

For this Spring/Summer 2021, Heuritech analyzed the top trends, themes, and designers from New York, London, Milan, and Paris Fashion Week.

By analysing 202’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

With the Covid paradigm, people around the world have adopted a new safety precaution: the face mask. Can social media clue us in on this growing trend?

As consumers come out of confinement, Heuritech looked at its Instagram analysis to determine consumers’ changing attitudes in fashion.

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

Fashion week is never just about fashion: So here are FW20’s most talked-about topics on Instagram this season.

With the Fashion Weeks of Fall/Winter 2020 now over, we can look back at the season’s major trends to forecast what to look out for this year.

Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.

The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.

With spring/summer ’20 coming up, Heuritech has put together a list of the top 6 trending bag shapes and handles this season.

The zebra print trend is still going strong in 2020 with unique color combinations and clothing pieces. Fashion players, get comfortable with animal print this year.

Here are the top 5 key trends spotted by Heuritech: 2019 was marked by the return of animal instincts, fluid materials and streetwear.

Sportswear brands can no longer ignore that girls’ interest for sneakers is high. How can they seize this opportunity? Zoom into the key sneakers trends for women.