Study Groupsの新しい掲示板トピック

Introduction

Emma_Birikuro — Fri, 23 Jan 2026 23:01:29 GMT

Hello, my name is Emmanuel. A founder of a growing company in Nigeria, Africa (the land of opportunities). I am new here and happy to connect with great minds here.

How to do sales enablement when my company sources leads from trade shows?

MagdalenaSu — Fri, 23 Jan 2026 21:29:40 GMT

Hey! I'm Magda, and I'm building out Sales Enablement and RevOps in my current company. We are a product business in a heavily regulated industry, and until last year we were pretty much a production business (sales relied on an established channels in a massive market). We're transitioning to a sales & marketing business to increase sales worldwide, and our current set up is:

- a handful of sales managers who source distributors on international markets,

- a prospecting person who uses Woodpecker and Clay to generate leads with cold outreach,

- trade shows as (so far) the most reliable channel for qualified leads.

We implemented a bunch of tools to align data capturing between customer success and sales, and we're going all in on HubSpot.

As I'm diving deeper into the content in various certifications, I wonder what's the best approach to cherry pick the principles and strategies I can adopt? Most of the resources I've come across so far are directly applicable to SaaS, and we're a completely different business model.

I will appreciate any tips on resources, case studies from product businesses, I'd love to chat to people in a similar setup just to spin some ideas.

Thank you!

Learn Performance Marketing

Sna663 — Thu, 22 Jan 2026 05:56:35 GMT

Hi ,

I have my own business and want to spend on performance marketing. I don't have any knowledge of it. Could someone help?

Twain GPT – Beat AI Detectors in Outreach

Jon6 — Thu, 22 Jan 2026 05:50:35 GMT

I’ve been using ChatGPT and Gemini to write marketing and sales emails that are sent through HubSpot, mainly to speed things up. The efficiency is great, but when emails are copied directly from ChatGPT, they often come across as robotic and get flagged as AI-generated, which isn’t ideal for outreach. I’ve tested a few ways to improve this, including manual edits, but that never really brought the AI score down. Because of that, I started using a humanizer tool called Twain GPT to humanize the text before sending outreach emails. TwainGPT helped improve tone and flow, made the content sound more human, and significantly lowered the AI score. I’m curious how others are handling this in their HubSpot workflows. Is everyone editing text manually, or using additional paraphrasing or humanizing tools like Twain GPT to speed things up?

The Year Ahead for Digital Agencies: From Execution to Intelligence

ManjitGill — Wed, 21 Jan 2026 21:48:40 GMT

The Year Ahead for Digital Agencies: From Execution to Intelligence

The year ahead won’t be defined by new channels or tactics. For digital agencies, it will be shaped by a deeper shift in expectations — from clients, from platforms, and from the market itself.

Execution alone is no longer enough. Agencies are being pushed to move from doing the work to designing the systems that make the work smarter, faster, and more effective over time.

In short, the industry is moving from execution to intelligence.

Clients Want Outcomes, Not Outputs

One of the biggest challenges agencies will face this year is a widening expectation gap. Clients still ask for campaigns, websites, and content — but what they really want is clarity, momentum, and measurable impact.

That means fewer conversations about deliverables and more about:

Revenue and pipeline contribution
Customer journeys
Data quality and visibility
Speed to insight and optimisation

Agencies that continue to position themselves purely as production partners will feel increasing pressure on margins. Those that reposition as growth partners — accountable for systems, strategy, and performance — will be far harder to replace.

The Rise of Platform-Led Strategy

Another defining shift is the move away from fragmented martech stacks toward consolidated platforms. Complexity has become the enemy of speed, adoption, and insight.

Platforms like HubSpot are clearly leaning into this reality, bringing CRM, CMS, automation, reporting, and AI into a single operating layer. For agencies, this changes where value lives.

The opportunity is no longer in stitching tools together.
It’s in designing how those platforms are used effectively.

Helping clients build scalable systems, use data consistently, and turn insight into action will matter far more than individual feature configuration.

AI Quietly Raises the Bar

AI won’t replace agencies this year — but it will replace inefficiency.

As AI becomes embedded across content creation, automation, segmentation, forecasting, and reporting, the baseline for “good marketing” rises. Tasks that once took days now take minutes. Insights that once required analysts appear automatically.

The challenge for agencies is twofold:

Keeping pace with platform evolution
Shifting value away from manual execution

The upside is significant. AI gives agencies leverage — allowing smaller teams to deliver more sophisticated outcomes, faster — but only if they focus on optimisation, and strategy.

Speed Becomes the Advantage

In the year ahead, speed will matter more than size.

Low-code platforms, automation, and AI-assisted workflows mean competitive advantage now comes from systems, not headcount. Agencies that invest in repeatable frameworks — for onboarding, optimisation, experimentation, and reporting — will outperform larger competitors relying on manual effort.

This is where platform partners have an edge. HubSpot’s continued focus on usability, intelligence, and integration signals a future built for teams that think holistically, not tactically.

From Campaigns to Continuous Optimisation

Clients are also moving beyond campaign thinking. They expect always-on optimisation: journeys that adapt, content that improves, and systems that learn.

That requires agencies to think less like publishers and more like product teams — with stronger data discipline and a willingness to challenge legacy approaches.

The Opportunity Ahead

The year ahead will be demanding. Clients will expect more. Platforms will move faster. AI will raise the baseline, but for agencies willing to evolve, the opportunity is clear.

Those who move from execution to intelligence — from outputs to outcomes, from projects to platforms — won’t just survive the year ahead.

They’ll define it.

How can lead management systems improve sales workflow in HubSpot?

SMittal14 — Tue, 20 Jan 2026 11:36:09 GMT

Hi HubSpot Community,

I wanted to share some insights on how implementing a lead management system can help businesses streamline their sales processes, improve lead qualification, and maximize ROI.

Many organizations struggle with managing leads across multiple channels, resulting in missed opportunities, inefficient workflows, and inaccurate reporting. A structured lead management approach addresses these challenges by:

Centralizing Leads: Collect and track leads from web forms, campaigns, and referrals in one place.
Automating Workflows: Reduce manual follow-ups and task assignments, ensuring timely engagement.
Prioritizing Opportunities: Use lead scoring and analytics to focus on high-value prospects.
Integrating with CRM Systems: Align marketing, sales, and support teams to maintain visibility and consistency.

Across industries, from SaaS and technology to healthcare and financial services, companies adopting enterprise-grade lead management solutions report improved pipeline visibility, faster sales cycles, and measurable revenue growth.

I’d love to hear from the community:

How do you currently manage your leads?
Have you seen measurable improvements after implementing structured lead management workflows?

Let’s share best practices and strategies for turning more leads into loyal customers!

Any HubSpot sales reps open to giving quick email feedback?

Sna919 — Mon, 19 Jan 2026 00:30:45 GMT

Hi all,

I’m working on a small HubSpot-related project and would love to get some honest feedback from people who actively sell out of HubSpot.

I’m looking for 2–3 sales reps who:

Use HubSpot regularly as part of their sales workflow, and
Would be willing to review a very short summary over email and reply with written feedback (no calls, no meetings).

I’ll keep it brief and focused, and I won’t share or record anything publicly—this is just to make sure what I’m working on lines up with how real reps actually work.

If you’re a Sales rep & open to this, please DM/message me directly, and I’ll respond with details.

Thanks in advance.

LLM Search

NGray369 — Sun, 18 Jan 2026 15:11:18 GMT

Hi! Are there any courses to learn more about the basics of LLM search?

New on Hubspot

GWENKST — Thu, 15 Jan 2026 15:49:10 GMT

Hello everyone! I'm looking to build up my skillsets since I'm a content creator.

Any advice for someone new in B2B sales?

SunnyK — Thu, 15 Jan 2026 05:47:00 GMT

Hi!
I just got a new job and a big part of it seems to be B2B sales.
Does anyone have any tips?
Even the smallest pieces of advice would be greatly appreciated

Hi flocks

Shaikmeera — Wed, 14 Jan 2026 14:24:17 GMT

Hi good evining everybody

Iam.new for this not sales

I learn heere more and i take ur suggestion and build my self and knowledge

Thank u

Affiliate or Advocacy Marketing?

Tinamarieselene — Wed, 14 Jan 2026 07:16:57 GMT

I used to kind of lump these together, but I don’t anymore.

Affiliate marketing is basically transactional. Someone promotes your product because they get paid when it converts. It’s measurable, scalable, and works well for growth, even if the person promoting you doesn’t have a deep relationship with the brand.

Advocacy marketing is more about people who already believe in what you’re doing such as customers, followers, fans, employees, your grandma—sharing it because they genuinely want to. No per-sale payout, just trust, loyalty, and real experience.

The way I see it:

Affiliates = incentive-driven

Advocates = belief-driven

Affiliates scale fast

Advocacy compounds over time

Both are useful.

Affiliate marketing drives predictable growth, while advocacy builds long-term trust and credibility. The strongest brands I’ve seen don’t choose one—they use both.

Curious how others here approach this in content marketing!

Introduction

TMitchelle — Tue, 13 Jan 2026 14:02:10 GMT

Hi guyz,my name is Trudea,ready to learn about digital marketing not only from hubspot but also other new and seasonal marketers.

Introduction

AkshatK14 — Sun, 11 Jan 2026 07:49:56 GMT

Hii!! I'm Akshat, a junior content writer and a strategist, and I've just started my content marketing course and I'm absolutely excited to lear and grow with the community to grow more in the future as a content strategist.

Digital Channels

UKFashion — Sun, 11 Jan 2026 06:36:19 GMT

Hi,

Can anyone recommend any courses for creating excellent Instagram and Tik-Tok content?

Very detailed and shows you step-by-step.

SMART Goals

jnevels89 — Sat, 10 Jan 2026 16:52:55 GMT

I have two SMART Goals

Goal 1: Increase Revenue by 40% in 6 Months

Primary KPIs:

Monthly Revenue - Track actual dollar amount (baseline vs. target)

Conversion Rate - % of visitors who make a purchase

Average Order Value (AOV) - Revenue per transaction

Revenue per Visitor (RPV) - Total revenue ÷ total visitors

Supporting KPIs:

Organic Traffic Growth - Month-over-month increase to product/blog pages
Bounce Rate - % of single-page sessions (lower = better engagement)
Time on Page - How long visitors engage with content
Pages per Session - Are people exploring multiple pages?
Lead-to-Customer Rate - If applicable for your service business

Goal 2: Increase Monthly Page Visits by 50% & Rank Above Position 30

Primary KPIs:

Monthly Organic Page Visits - Total unique visitors to the page

Average SERP Position - Track for target keywords (must break top 30)

Click-Through Rate (CTR) - % of impressions that become clicks

Search Impressions - How often your page appears in search results

Supporting KPIs:

Number of Ranking Keywords - Total keywords page ranks for
Number of Quality Backlinks - From design agencies and relevant sites
Domain Authority/Page Authority - Overall site strength (via Moz)
Referring Domains - Unique websites linking to you
Traffic Growth Rate - % increase month-over-month

Using TwainGPT to Humanize HubSpot Sales Sequences

johnstripe — Tue, 06 Jan 2026 08:02:33 GMT

I'm looking for some advice on refining our outreach strategy. We use HubSpot Sales Hub for our sequences, but we've noticed that our AI-generated drafts can sometimes feel a bit stiff or robotic.

I've started using TwainGPT as a humanizer to polish the tone and make the copy feel more like a 1 to 1 conversation. I'm curious if anyone else is using TwainGPT for this?

Specifically, I'm trying to see if humanizing the text this way actually helps with spam filters or if it mostly just improves the reply rates from prospects. Would love to hear your experiences!

Intro

irfahaneef — Mon, 05 Jan 2026 20:56:51 GMT

Hello, everyone. It's me, Irfa, and I'm from Pakistan. I'm a social media strategist here to learn and grow with HubSpot's amazing community.

Introduction to Myself

JCerda — Mon, 05 Jan 2026 20:53:49 GMT

Hello Everyone,

My name is Jasmine Cerda and I am the Marketing Director for SwimLabs in SugarLand, TX. We are currently working to increase clientel and build up our social media platforms to bring attention to our brand.

Any ideas or advice is greatly appreciated.

Introducing myself

Sunnymines — Mon, 05 Jan 2026 14:48:49 GMT

Hi everyone. My name is Stephanie Nji. I just enrolled for the SEO certification course. I look forward to connecting with you and keeping momentum.