Groupsの新しい掲示板トピック

Introduction

Emma_Birikuro — Fri, 23 Jan 2026 23:01:29 GMT

Hello, my name is Emmanuel. A founder of a growing company in Nigeria, Africa (the land of opportunities). I am new here and happy to connect with great minds here.

How to do sales enablement when my company sources leads from trade shows?

MagdalenaSu — Fri, 23 Jan 2026 21:29:40 GMT

Hey! I'm Magda, and I'm building out Sales Enablement and RevOps in my current company. We are a product business in a heavily regulated industry, and until last year we were pretty much a production business (sales relied on an established channels in a massive market). We're transitioning to a sales & marketing business to increase sales worldwide, and our current set up is:

- a handful of sales managers who source distributors on international markets,

- a prospecting person who uses Woodpecker and Clay to generate leads with cold outreach,

- trade shows as (so far) the most reliable channel for qualified leads.

We implemented a bunch of tools to align data capturing between customer success and sales, and we're going all in on HubSpot.

As I'm diving deeper into the content in various certifications, I wonder what's the best approach to cherry pick the principles and strategies I can adopt? Most of the resources I've come across so far are directly applicable to SaaS, and we're a completely different business model.

I will appreciate any tips on resources, case studies from product businesses, I'd love to chat to people in a similar setup just to spin some ideas.

Thank you!

Curious how everyone is using AI in HubSpot 😊

Anonymous — Fri, 23 Jan 2026 14:41:57 GMT

Hi everyone

Happy to be part of the AI Adventurers community!

I’m here to learn how people are actually using AI within HubSpot in their day-to-day work.

I work around SEO, content, and digital platforms, and I’ve been slowly experimenting with AI for things like content ideas, basic automation, and improving how users discover and interact with content. On a few recent projects (like Dooflix and FlixFox), we’ve started testing small AI-driven improvements, but there’s still a lot to learn.

I’d love to hear from you all: What AI features or tools inside HubSpot have you enjoyed using so far? Are there any simple AI workflows that made your work easier? Anything you tried that didn’t work as expected? Looking forward to learning from everyone and sharing ideas along the way. Thanks for having me here — excited to explore together

WOOOOO it has been a MINUTE!

NicoLafakis — Thu, 22 Jan 2026 15:07:32 GMT

I am so sorry that I have been so absent from this community for the last couple months. It certainly wasn't intentional and it most definitely has come as a result of my new position and having to do so much in such a short amount of time LOL!

That all having been said, I would really love to get together and talk about being able to do live demos at InBound this year and how we can secure AV equipment in order to do those demonstrations.

I realize that there are going to be a lot of talks and stage events related to AI, however, I doubt that any of them will actually get into the technical aspects of how to use the tools in order to accomplish the goals.

Given the group's proclivity for more advanced techniques and more advanced learning, I look at it as a great opportunity for us to not only educate each other, but also to bring a larger spotlight onto the community itself!

Thoughts?

Learn Performance Marketing

Sna663 — Thu, 22 Jan 2026 05:56:35 GMT

Hi ,

I have my own business and want to spend on performance marketing. I don't have any knowledge of it. Could someone help?

Twain GPT – Beat AI Detectors in Outreach

Jon6 — Thu, 22 Jan 2026 05:50:35 GMT

I’ve been using ChatGPT and Gemini to write marketing and sales emails that are sent through HubSpot, mainly to speed things up. The efficiency is great, but when emails are copied directly from ChatGPT, they often come across as robotic and get flagged as AI-generated, which isn’t ideal for outreach. I’ve tested a few ways to improve this, including manual edits, but that never really brought the AI score down. Because of that, I started using a humanizer tool called Twain GPT to humanize the text before sending outreach emails. TwainGPT helped improve tone and flow, made the content sound more human, and significantly lowered the AI score. I’m curious how others are handling this in their HubSpot workflows. Is everyone editing text manually, or using additional paraphrasing or humanizing tools like Twain GPT to speed things up?

The Year Ahead for Digital Agencies: From Execution to Intelligence

ManjitGill — Wed, 21 Jan 2026 21:48:40 GMT

The Year Ahead for Digital Agencies: From Execution to Intelligence

The year ahead won’t be defined by new channels or tactics. For digital agencies, it will be shaped by a deeper shift in expectations — from clients, from platforms, and from the market itself.

Execution alone is no longer enough. Agencies are being pushed to move from doing the work to designing the systems that make the work smarter, faster, and more effective over time.

In short, the industry is moving from execution to intelligence.

Clients Want Outcomes, Not Outputs

One of the biggest challenges agencies will face this year is a widening expectation gap. Clients still ask for campaigns, websites, and content — but what they really want is clarity, momentum, and measurable impact.

That means fewer conversations about deliverables and more about:

Revenue and pipeline contribution
Customer journeys
Data quality and visibility
Speed to insight and optimisation

Agencies that continue to position themselves purely as production partners will feel increasing pressure on margins. Those that reposition as growth partners — accountable for systems, strategy, and performance — will be far harder to replace.

The Rise of Platform-Led Strategy

Another defining shift is the move away from fragmented martech stacks toward consolidated platforms. Complexity has become the enemy of speed, adoption, and insight.

Platforms like HubSpot are clearly leaning into this reality, bringing CRM, CMS, automation, reporting, and AI into a single operating layer. For agencies, this changes where value lives.

The opportunity is no longer in stitching tools together.
It’s in designing how those platforms are used effectively.

Helping clients build scalable systems, use data consistently, and turn insight into action will matter far more than individual feature configuration.

AI Quietly Raises the Bar

AI won’t replace agencies this year — but it will replace inefficiency.

As AI becomes embedded across content creation, automation, segmentation, forecasting, and reporting, the baseline for “good marketing” rises. Tasks that once took days now take minutes. Insights that once required analysts appear automatically.

The challenge for agencies is twofold:

Keeping pace with platform evolution
Shifting value away from manual execution

The upside is significant. AI gives agencies leverage — allowing smaller teams to deliver more sophisticated outcomes, faster — but only if they focus on optimisation, and strategy.

Speed Becomes the Advantage

In the year ahead, speed will matter more than size.

Low-code platforms, automation, and AI-assisted workflows mean competitive advantage now comes from systems, not headcount. Agencies that invest in repeatable frameworks — for onboarding, optimisation, experimentation, and reporting — will outperform larger competitors relying on manual effort.

This is where platform partners have an edge. HubSpot’s continued focus on usability, intelligence, and integration signals a future built for teams that think holistically, not tactically.

From Campaigns to Continuous Optimisation

Clients are also moving beyond campaign thinking. They expect always-on optimisation: journeys that adapt, content that improves, and systems that learn.

That requires agencies to think less like publishers and more like product teams — with stronger data discipline and a willingness to challenge legacy approaches.

The Opportunity Ahead

The year ahead will be demanding. Clients will expect more. Platforms will move faster. AI will raise the baseline, but for agencies willing to evolve, the opportunity is clear.

Those who move from execution to intelligence — from outputs to outcomes, from projects to platforms — won’t just survive the year ahead.

They’ll define it.

Seeking Founder Feedback: QC Validator (Early-Stage Quality & Compliance Platform)

seosiri — Wed, 21 Jan 2026 16:09:36 GMT

Hi Founders

I’m Momenul Ahmad, and I’m currently building QC Validator — an early-stage quality and compliance platform that’s still actively evolving.

What QC Validator is:

QC Validator is designed to help teams structure, validate, and review quality and compliance checks in a more consistent and auditable way as products, data, or operational processes scale.

For additional context and evolving FAQs, I’m using a lightweight AI assistant to capture thoughts and questions as the project develops:
https://chatgpt.com/g/g-696c7a5dc4e081919fa40b90ab298215-qc-val-global-assistant

Current status:

The platform is in development, not production-final
Some features and workflows are still being refined
You may encounter bugs, incomplete flows, or unclear UX

If you do explore it and notice anything off, I’d really appreciate:

Sharing what you found
Revisiting the platform again within 24 hours, as fixes and improvements are being rolled out continuously during this phase

We’re also actively collecting opinions, especially around:

Whether the problem space resonates
What feels useful vs unnecessary
Where founders typically struggle most with quality or compliance as they grow

This isn’t a launch announcement or promotion — it’s an honest request for founder-to-founder feedback while things are still flexible.

I’d also love to hear from you:

What are you currently building?
Are you working on any early initiatives or internal tools to solve operational, quality, or trust-related problems?
What’s been harder than expected in your current project?

Looking forward to learning from the community and exchanging notes

—
Momenul Ahmad
Brainchild behind QC Validator

QC Val Global- a platform for quality trading

How can lead management systems improve sales workflow in HubSpot?

SMittal14 — Tue, 20 Jan 2026 11:36:09 GMT

Hi HubSpot Community,

I wanted to share some insights on how implementing a lead management system can help businesses streamline their sales processes, improve lead qualification, and maximize ROI.

Many organizations struggle with managing leads across multiple channels, resulting in missed opportunities, inefficient workflows, and inaccurate reporting. A structured lead management approach addresses these challenges by:

Centralizing Leads: Collect and track leads from web forms, campaigns, and referrals in one place.
Automating Workflows: Reduce manual follow-ups and task assignments, ensuring timely engagement.
Prioritizing Opportunities: Use lead scoring and analytics to focus on high-value prospects.
Integrating with CRM Systems: Align marketing, sales, and support teams to maintain visibility and consistency.

Across industries, from SaaS and technology to healthcare and financial services, companies adopting enterprise-grade lead management solutions report improved pipeline visibility, faster sales cycles, and measurable revenue growth.

I’d love to hear from the community:

How do you currently manage your leads?
Have you seen measurable improvements after implementing structured lead management workflows?

Let’s share best practices and strategies for turning more leads into loyal customers!

Any HubSpot sales reps open to giving quick email feedback?

Sna919 — Mon, 19 Jan 2026 00:30:45 GMT

Hi all,

I’m working on a small HubSpot-related project and would love to get some honest feedback from people who actively sell out of HubSpot.

I’m looking for 2–3 sales reps who:

Use HubSpot regularly as part of their sales workflow, and
Would be willing to review a very short summary over email and reply with written feedback (no calls, no meetings).

I’ll keep it brief and focused, and I won’t share or record anything publicly—this is just to make sure what I’m working on lines up with how real reps actually work.

If you’re a Sales rep & open to this, please DM/message me directly, and I’ll respond with details.

Thanks in advance.

LLM Search

NGray369 — Sun, 18 Jan 2026 15:11:18 GMT

Hi! Are there any courses to learn more about the basics of LLM search?

New on Hubspot

GWENKST — Thu, 15 Jan 2026 15:49:10 GMT

Hello everyone! I'm looking to build up my skillsets since I'm a content creator.

Any advice for someone new in B2B sales?

SunnyK — Thu, 15 Jan 2026 05:47:00 GMT

Hi!
I just got a new job and a big part of it seems to be B2B sales.
Does anyone have any tips?
Even the smallest pieces of advice would be greatly appreciated

Hi flocks

Shaikmeera — Wed, 14 Jan 2026 14:24:17 GMT

Hi good evining everybody

Iam.new for this not sales

I learn heere more and i take ur suggestion and build my self and knowledge

Thank u

Affiliate or Advocacy Marketing?

Tinamarieselene — Wed, 14 Jan 2026 07:16:57 GMT

I used to kind of lump these together, but I don’t anymore.

Affiliate marketing is basically transactional. Someone promotes your product because they get paid when it converts. It’s measurable, scalable, and works well for growth, even if the person promoting you doesn’t have a deep relationship with the brand.

Advocacy marketing is more about people who already believe in what you’re doing such as customers, followers, fans, employees, your grandma—sharing it because they genuinely want to. No per-sale payout, just trust, loyalty, and real experience.

The way I see it:

Affiliates = incentive-driven

Advocates = belief-driven

Affiliates scale fast

Advocacy compounds over time

Both are useful.

Affiliate marketing drives predictable growth, while advocacy builds long-term trust and credibility. The strongest brands I’ve seen don’t choose one—they use both.

Curious how others here approach this in content marketing!

Introduction

TMitchelle — Tue, 13 Jan 2026 14:02:10 GMT

Hi guyz,my name is Trudea,ready to learn about digital marketing not only from hubspot but also other new and seasonal marketers.

Disability Accommodations for Exams

stephaniebee — Mon, 12 Jan 2026 20:36:02 GMT

Hello everyone,

I am a community college instructor and my students will earn the Inbound Marketing certification this semester. I have one student with testing accomodations that requires more time for exams. Does anyone know if HubSpot allows for testing accomodations for someone with a disability?

Thank you!

Link email for email messaging with Hubspot

Humaira580 — Mon, 12 Jan 2026 18:25:34 GMT

i recently created a professional email with a friend who helped me out. I’m trying to link this to my Hubspot so I can link my outlook and the CRm email messaging together if that makes sense. When I go to login to outlook through Huspot it says that there is no user found. I’m not sure if this problem is on Hubspots side or if its on the email backend side. I just wanted to know if anyone has experience somthing similiar and as this is new to me any advice or help will be greatly appreciated.

Introduction

AkshatK14 — Sun, 11 Jan 2026 07:49:56 GMT

Hii!! I'm Akshat, a junior content writer and a strategist, and I've just started my content marketing course and I'm absolutely excited to lear and grow with the community to grow more in the future as a content strategist.

Digital Channels

UKFashion — Sun, 11 Jan 2026 06:36:19 GMT

Hi,

Can anyone recommend any courses for creating excellent Instagram and Tik-Tok content?

Very detailed and shows you step-by-step.