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From Search Crisis to AI Success: 5 Marketing Tactics That Convert

Octavius — Thu, 20 Nov 2025 21:50:57 GMT

The playbook that got you here won't get you there. Ready to turn AI from buzzword into bottom-line results?

While everyone's talking about AI, winning startup teams are already using it to dominate their markets. This isn't another overview session filled with buzzwords and hypotheticals.

This is your tactical blueprint for AI-powered startup growth.

Join HubSpot's Head of Growth Marketing for DACH & LATAM, Jennifer Lapp, and Principal Solution Engineer York Karsten for a no-fluff masterclass designed specifically for startups and scaleups ready to scale fast.

AI Hangout: What Information Should and Shouldn’t Be Shared with AI

DianaGomez — Sat, 27 Sep 2025 06:54:40 GMT

You use AI daily. Have you set clear rules for the data you share?

Too many users risk sensitive data without realizing the consequences when interacting with large language models (LLMs) and other AI systems. This knowledge gap is an unnecessary risk.

Join @Anton for a focused, 45-minute roundtable dedicated to AI Data Awareness. This is a structured discussion built for peer learning, not a lecture.

Contribute and learn: Bring your experiences, practical strategies, and tough questions.
The goal: Collectively establish a smarter, safer approach to using AI tools,specifically on how to protect proprietary and customer data.

Secure your spot in this high-value, peer-led discussion.

The Future of Agentic AI & MCP

DianaGomez — Thu, 25 Sep 2025 08:04:44 GMT

Join AI Adventurers, Barndoor AI, and HubSpot Developers for a lively deep dive into the future of Agentic AI and Multi-Cloud Platforms (MCP). If you’re in the Bay Area and curious about where AI is heading, this is an event you won’t want to miss.

When: Oct. 7, during SF Tech Week

What We’ll Explore 🧠

Our panelists work across the AI stack,from MCP servers and AI agents to APIs. They’ll dig into big questions, including:

Why every organization needs an MCP strategy
Local vs. hosted vs. third-party MCP approaches
Security and safe orchestration
Designing workflows that connect apps, APIs, and services
Taking agentic AI from proof of concept to production

Meet the Panel

Neil Mansilla – Platform Strategy, Barndoor AI
Chris Riley – Head of Developer Advocacy, HubSpot
Rishav Paul – Technical Lead, AI Connector Platform, HubSpot
Darpan Dinker – VP, AI/ML and PaaS, DigitalOcean
More to be announced

Join Us

Come ready for ideas, connection, and inspiration. Head to the event page to register.

[Apply to Attend] HubSpot x GrowthForum Melbourne GTM Leaders Breakfast

alliekerr — Fri, 19 Sep 2025 19:43:34 GMT

HubSpot’s Founder Focused community is partnering with Dave Fastuca, CEO & Co-Founder and Luigi Prestinenzi, Co-Founder & CRO of Growth Forum for a special breakfast with the Melbourne community.

This isn't just another networking event.

This is your private invitation to join Melbourne's most exclusive gathering of SaaS founders who are serious about breaking through the $5M revenue ceiling.

Apply to attend via the CTA Link "Join on HubSpot.com"

Leveraging AI & Data For Customer Acquisition

DianaGomez — Tue, 09 Sep 2025 09:38:28 GMT

You're building something great. But are you finding the right people to buy it?

You are likely already sitting on goldmine data about your customers: conversion patterns, usage behaviors, & engagement signals. Do you know how to turn that data into a systematic process that consistently identifies and attracts your best-fit audience?

Join us for a tactical session with Ari Choudhury, Founder & CEO, Arka Analytics, on turning your business data into your smartest co-pilot for audience development and customer acquisition.

What we'll dig into:

Most businesses have the data they need but don't know how to read the story it's telling. We'll show you how to spot the signals that matter - like which free users actually stick around long enough to convert, or what specific behaviors separate your best customers from the ones who churn after a month.

We'll focus on three areas where data makes the biggest difference: finding the right people (customer acquisition), keeping them engaged (customer health), and reaching out in ways that actually get responses (outbound success).

Who should come:

This is built for consultants, business owners, agency leaders, and entrepreneurs who are expanding their audience or trying to figure out why some customers stay and others disappear. This session will give you a framework for finding those answers in your existing data.

About our Host:

Ari is the Founder & CEO of Arka Analytics, an AI-native analytics platform for modern teams. Previously, he helped launch Asana AI, where he focused on experimenting with early-stage AI and driving its adoption across thousands of enterprise teams. Before that, he built database and analytics infrastructure for millions of users at AWS. Ari’s work centers on helping businesses turn raw data into actionable insights: from spotting early conversion signals to scaling outbound success, and making data a true co-pilot for customer acquisition.

Leveraging AI & Data For Customer Acquisition

alliekerr — Mon, 08 Sep 2025 18:58:22 GMT

You're building something great. But are you finding the right people to buy it?

Join us for a tactical session with Ari Choudhury, Founder & CEO, Arka Analytics, on turning your business data into your smartest co-pilot for audience development and customer acquisition.

What we'll dig into:

Who should come:

About our Host:

[Apply to Attend] Raleigh Founders Dinner

alliekerr — Thu, 04 Sep 2025 19:29:54 GMT

HubSpot’s Founder Focused community is partnering with Aaron Mazze, Agency Principal & Founder at Inveniv to host an in-person dinner for Raleigh entrepreneurs. This evening is all about connecting over great food, engaging conversations, and building relationships with like-minded founders and innovators.

This event has limited seating - please apply to attend here.

Meetup: AI Fails and Lessons You Won't Hear Elsewhere

DianaGomez — Wed, 27 Aug 2025 12:54:45 GMT

Welcome to Failure Fridays!

Ever had an AI experiment go sideways? You're not alone! Welcome to Failure Fridays—our interactive session for anyone experimenting with AI, tackling the hard stuff, and learning on the go.

We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold. We'll start with a roundtable to share our stories (want to share yours? DM the host on LinkedIn!), then move into small-group circles for honest conversation and fresh perspectives. You'll leave with genuine takeaways, new connections, and a few laughs!

Come for the failures. Stay for the community. Leave with a fresh perspective.

RSVP is required this year, so be sure to reserve your spot! We can't wait to learn and laugh with you!

Pre-INBOUND Founder Networking with Megan Swiatkowski

alliekerr — Fri, 01 Aug 2025 17:16:12 GMT

We all want to make the most out of our INBOUND experience. Part of that is making sure you are meeting the right people in the right places. We’ve put together a series of Pre-INBOUND networking to help you do just that. To meet other founders who are building businesses and want to make the most out of their INBOUND experience.

Our host for this session is @MegSwiatkowski , Founder and CEO of Megnify, LLC! Join us for a really fun conversation to meet other founders in the community that will be at INBOUND in San Francisco, and also hear advice from others on how they get past the networking and make connections.

Whether you’ll be at INBOUND or not, come hang out with us and get to know the amazing people in the community.

Google Meet joining info
Video call link: https://meet.google.com/eyn-mexa-nsv

Or dial: ‪(US) +1 929-260-4568‬ PIN: ‪781 258 367‬#
More phone numbers: https://tel.meet/eyn-mexa-nsv?pin=8541578461177

AI Hangout: Let’s Talk Workflows with AI

DianaGomez — Thu, 31 Jul 2025 14:23:33 GMT

This isn’t a presentation. It’s not a panel. It’s a roll-up-your-sleeves, camera-on, bring-your-own-ideas kind of roundtable chat.

@DanielleGriffin will be facilitating a collaborative session where participants will swap real-life workflows using tools like ChatGPT, Canva, Zapier, or whatever’s been making life easier lately. No prompt engineering degrees required. Just curious humans sharing how they’re using AI (and adjacent tools) to get things done with less friction.

Danielle will kick things off with a few starter questions to get the conversation rolling, but this will be highly interactive. Think: “Oh wow, I never thought to use it that way” kind of moments.

Come ready to share your own workflow (even if it’s super simple!) and pick up a few fresh ideas while you’re at it. We’ll troubleshoot, riff, and maybe even borrow a few tricks from each other’s playbooks.

If you’ve ever asked, “Am I doing this the hard way?”, this conversation’s for you.

The Future-Proof Playbook - Building Your Human/AI Strategy

DianaGomez — Wed, 30 Jul 2025 15:09:03 GMT

Building on what you learned in Part 1 about the human edge in an AI-driven world, this session will help you create a practical, step-by-step strategy to collaborate effectively with AI.

Part 2: The Future-Proof Playbook - Building Your Human/AI Strategy

AI isn't a distant future, it's the colleague sitting next to you. Learn how to collaborate, not compete, with AI to drive innovation and success.

Join @DamienGriffin as he guides you through proven techniques to leverage AI tools that enhance your workflow, improve decision-making, and future-proof your role.

You’ll walk away with actionable insights on integrating AI into your daily tasks without losing the human touch that makes your work unique.

Stick around for a live Q&A after the presentation, where Damien will answer your questions and offer personalized advice on applying these strategies in your own role.

Don’t miss this chance to deepen your understanding and gain confidence in working alongside AI.

The Human Edge in an AI World

DianaGomez — Wed, 30 Jul 2025 15:06:39 GMT

Join our two-part series to learn how to combine your human creativity with AI for smarter, more effective work.

With over 20 years of experience leading tech teams and delivering results, @DamienGriffin will guide you in making AI an asset, not a challenge.

Part 1: The Human Edge in an AI World
In a world racing towards automation, discover how your uniquely human qualities, empathy, intuition, and creativity, are the irreplaceable assets that AI can't replicate.

What you’ll learn:

How to integrate AI to amplify your creativity, empathy, and intuition.
Practical approaches to maintain your authentic human touch in an AI-driven environment.
Strategies for increasing productivity while preserving the human connections that drive success.

Plus, get a preview of Part 2, where you'll develop a hands-on playbook to create your personalized human + AI strategy.

Join us for an insightful presentation and live Q&A with Damien.

AI Hangout: How to stay HUMAN while using AI to supercharge productivity

DianaGomez — Thu, 31 Jul 2025 08:07:46 GMT

Join Laura Rodriguez (@LauraMarie) for an open conversation on how to keep it human while working smarter with AI.

Key Discussion Points

The now classic "It's not just X, it's Y" or overused "--" in your text... what are other dead give-aways that you're just reading copy/pasted ChatGPT text have you observed, and how quickly does it cause you to X out of that read?
Personalization is amplified with enrichment tools, so how do we avoid being creepy/intrusive, while still compelling our audience to engage through connection?

Session Format:

🧑‍‍🧑 Small groups: Maximum of 5 people (facilitator + 4 participants).

Cameras on for full engagement: Seeing each other fosters deeper connections.

45 minutes: Sufficient time for in-depth discussion, respecting busy schedules.

Collaborative: The insights come from the whole group.

Pre-INBOUND Founder Networking

alliekerr — Fri, 15 Aug 2025 19:41:11 GMT

This week's host is Olivia Janisch , Cofounder of SuperBrand, based in Los Angeles! She is passionate about leveraging relationships that go beyond networking and truly make connections. She’s also fresh off attending Cannes Lions, so we’ll talk plenty about how to find the right people at a conference that large (it doesn't have to be like a needle in a haystack).

Join us for a really fun conversation to meet other founders in the community that will be at INBOUND in San Francisco, and also hear advice from others on how they get past the networking and make connections.

Whether you’ll be at INBOUND or not, come hang out with us and get to know the amazing people in the community.

Let's Talk AI: An Open Discussion on HubSpot's Breeze

DianaGomez — Fri, 01 Aug 2025 08:04:04 GMT

Hey AI Adventurers!

Get ready for an interactive session that cuts straight to what matters: how AI, specifically Breeze (HubSpot's unified AI), can boost your work inside HubSpot. This isn't about lengthy presentations; it's about real solutions and answering your questions, live on the platform.

We'll be taking a hands-on look at capabilities like:

Making your content more effective with Content Optimization
Automating complex tasks using Custom-Coded Actions
Getting instant insights from Call Transcription
And other smart tools designed to make your go-to-market teams more productive.

What burning questions do you have about these AI features in HubSpot? Don't hold back – pop them in the comments below!

Denis Chepik will guide us through practical examples and show you exactly how these tools work, live in HubSpot. Let's make this session directly relevant to what you need to know!

MCPs with Claude: Transforming Research, Activities, and Reporting for GTM Teams

DianaGomez — Fri, 11 Jul 2025 12:11:50 GMT

Discover how Model Context Protocol (MCP) integrations are revolutionizing go-to-market workflows by connecting Claude directly to your essential business tools. In this interactive session, you'll see live demonstrations of Claude seamlessly working with HubSpot and other software to transform how GTM teams handle research, competitive analysis, and pipeline management.

Learn how to leverage Claude to automatically research prospects, enrich CRM records, add detailed notes, and perform sophisticated pipeline analysis—all through natural conversation.

This session is designed for AI beginners to intermediate users who want to move beyond basic AI assistance to create powerful, integrated workflows that save hours of manual work while improving data accuracy and insights.

What you'll learn:

How MCPs bridge the gap between AI and your existing GTM tech stack
Live workflows for prospect research, competitive analysis, and CRM management
Practical techniques for pipeline analysis and data enrichment
Ready-to-use prompts and processes for your team

Come ready to ask questions and see how AI can become your GTM team's most valuable team member.

MCPs with Claude: Transforming Research, Activities, and Reporting for GTM Teams

DianaGomez — Fri, 01 Aug 2025 08:07:31 GMT

Learn how to leverage Claude to automatically research prospects, enrich CRM records, add detailed notes, and perform sophisticated pipeline analysis—all through natural conversation.

What you'll learn:

How MCPs bridge the gap between AI and your existing GTM tech stack
Live workflows for prospect research, competitive analysis, and CRM management
Practical techniques for pipeline analysis and data enrichment
Ready-to-use prompts and processes for your team

Come ready to ask questions and see how AI can become your GTM team's most valuable team member.

A Gen Z Perspective On AI & What's Next

DianaGomez — Fri, 01 Aug 2025 08:07:01 GMT

AI is seamlessly embedded into Gen Z’s daily lives, from schoolwork to social feeds, and from digital identities to DIY side hustles. In this session, we’ll unpack the cultural shifts that shaped this new AI-native mindset, spotlight how Gen Z founders are building with it, and explore what everyday engagement with AI really looks like.

Our goal is that you'll walk away with a fresh perspective on how this generation engages with AI not as users, but as remixers, experimenters, and co-creators.

Meet Your Speaker

Andi is a San Francisco-based marketer and AI enthusiast. She works at the intersection of emerging tech and youth culture, helping startups grow by translating complex tools into relatable, Gen Z-friendly experiences.

Her work blends strategy, storytelling, and experimentation with the latest AI tools. When she’s not running creative campaigns, you’ll find her hiking, traveling, or hanging from a hammock doing aerial yoga.

AI Discussion Hangout: AI for Marketers

DianaGomez — Fri, 01 Aug 2025 08:05:11 GMT

Calling all marketers! Liina Raud will facilitate an engaging peer exchange on the cutting edge of AI in marketing. This is your chance to actively discuss, not just listen. In a small group of up to 10 participants, we'll explore successful AI implementations, its impact on SEO, and how to plan for what's next. Bring your real-world insights and questions—your active participation is key! And to enhance your experience, you can enjoy the session with a $10 Starbucks digital gift card on us.

We hope to see you there!

AI Discussion Hangout: Level up your Prompt Engineering

DianaGomez — Fri, 01 Aug 2025 08:06:27 GMT

Ready to truly level up your prompt engineering skills? Join us for an interactive peer discussion, hosted by Vanessa Bright, where your insights drive the conversation. This isn't a lecture; it's a dynamic 45-minute virtual session where we'll collectively explore practical strategies for crafting impactful AI prompts in customer service, marketing, and business automation. Limited to around 10 participants, this intimate setting ensures everyone's voice is heard. Come prepared to share your experiences and learn from others! As a bonus, you can enjoy the session with a $10 Starbucks digital gift card on us.

Make sure to RSVP and reserve your spot by clicking the "Join on addevent.com" button at the event's location.

We hope to see you there!