Fashion market reports

As digital natives, Chinese Gen Zers are more open-minded, diverse, and inclusive. Their untarnishable cultural confidence drives them to carry the spread of Chinese traditional culture and take up the important task of cultural revival. Numerous designers and brands try to explore a multicultural fusion and break the world’s stereotypes of Chinese aesthetics with a contemporary perspective. We discover Gen-Z China and how Gen Zers showcase their own culture.

Fad or future? We discover how fashion brands can enter the new virtual realm of the Metaverse with Arianee.

Discover how the communion of sportswear and fashion has impacted trends over the years.

A conversation on merchandising:
leveraging technology to optimize processes.

A conversation on design:
enabling creativity through technology.

Heuritech in partnership with Fairly Made analyzed the sustainable trends and practices used by the creators in the fashion industry.