Can trend forecasting improve fashion brands’ e-commerce strategy?
E-commerce websites have become central to fashion brands’ success. Discover how social media-based trend forecasting can help.
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Which data sources should fashion brands use at each step of the collection planning process?
Fashion brands today draw from a myriad of data sources. What types of data do brands need to make the best collection-planning decisions?
Can CEOs make 2021 the year of fashion’s digital transformation with trend forecasting?
The fashion industry is experiencing a rapid digital transformation. While its iterations are vast, trend forecasting technology is one practical solution for brands and retailers.
100 fashion insiders weigh in on the industry in 2020
We asked our fashion prospects and partners some industry-specific questions to get a better clue of 2020. Here’s the lowdown.
Digitalization: Has fashion adapted well to new ways of interaction and showmanship?
The events of this year have pushed the fashion industry to digitally transform in a variety of ways to adapt to changes in communication, events, and retail.
How can fashion brands go viral on TikTok in 2020?
If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform by creating content with a high potential for user engagement.
How fashion brands can market and communicate during Covid-19
For fashion brands big and small, Heuritech reveals how brands can sensibly and strategically navigate their way through Covid-19.
Fashion under Covid-19: The measures brands can take
Starting in the midst of this year’s FW20 Fashion Month, Covid-19 has brands scrambling to modify their marketing and merchandising strategies. Let us help.
How Heuritech forecasts fashion trends thanks to AI
Forecasting fashion trends is notoriously hard. At Heuritech, we tackle this by using a collection of forecasting methods, artificial intelligence and a master algorithm.
State of play: Trend forecasting in the fashion industry
The present ways of trend forecasting rely on catwalks and the past to predict the future. Heuritech’s AI solution has cracked today’s fashion market.
How to launch a hot sneaker with AI?
Thanks to market intelligence analysis, Fashion brands can choose or avoid certain sneaker styles that are losing or gaining desirability to meet customer demand and increase sales.
Heuritech launches The Lab: Artificial intelligence dedicated to sustainability
Heuritech is launching the Lab – an initiative dedicated to Ecology and Artificial Intelligence to answer to climate change.
How artificial intelligence can help fashion brands be more sustainable
Artificial Intelligence, an opportunity for fashion companies to harness the potential of this technology to become more sustainable in their operations.
How can fashion teams use artificial intelligence to drive business growth?
Artificial intelligence (AI) can be a strong business driver for fashion retailers if they understand what makes it valuable.
Why brands are missing 78% of their products on Instagram
Hashtag analysis is not sufficient to gain extensive visibility into a brand’s presence on Instagram. Learn why image recognition performs much better.
The Artificial Intelligence dictionary for beginners
Many concepts are associated to artificial intelligence, but they are often misused. Improve your understanding with Heuritech glossary.
Grey Market: How can luxury regain control of its image?
Acquiring a luxury product has always been a relationship of authenticity, emotion and exclusivity between clients and brands. But with the Internet era, distribution channels are multiplied, products are more accessible, and so are prices.
